Oxfordshire County Council established a dedicated public affairs function to strengthen its engagement with national political stakeholders.<br /> <br /> While the organisation had significant experience in local government and media relations, it sought to build confidence and skills for direct advocacy at the national level.<br /> <br /> The council needed to ensure its priorities were heard and understood by ministers, MPs, select committees, and other influential decision-makers.
Inflect designed and delivered a bespoke half-day workshop, blending expert insight with interactive, scenario-based learning. Drawing on the council’s real policy priorities, the training covered:
The session was highly participatory, with officers working through realistic political scenarios, sharing peer feedback, and refining their advocacy strategies in real time.
Officers left the session with greater clarity on how to tailor their messages for different audiences, and with renewed confidence to step up their public affairs work.
